Why. Not how.
Well, maybe a little 'how' but a message based on the facts doesn't drive anyone to make a decision. Having the best product, or the best service, or the lowest price is a small part of the consumer's decision making process. Presenting an image that your company truly believes in what it does, and is committed to being the best in the market can drive the decision that solidifies the sale. We understand however, that the exact mix of emotions and logic varies from business to business.
What we do is to become a part of your company, to understand your purpose, your customers and to help you connect with them in a way that delivers a message they want to buy into.
Rugged Notebooks is a leading provider of ruggedized notebooks and hand-held electronic devices.
We created a new logo and website that presented an image of power and durability. We focused on the value proposition the company provides rather than on the products themselves.